A person is taking their own dream profile photo at the ‘AI Experience Zone’ in KT Hongdae Edshop Plus. /Courtesy of KT

KT announced on the 1st that it will operate the 'KT AI Experience Zone,' an artificial intelligence (AI) technology experience space targeting young people at 'Hongdae Ad Shop Plus' throughout May.

The KT AI Experience Zone is designed as a complex space where the MZ generation's tastes and daily interests are reflected, allowing for vivid experiences of AI technology. It will offer content such as 'Dream AI Studio,' which provides personalized profile images based on AI surveys, and the 'AI Benefits' corner, where users can experience KT's AI subscription service and membership benefits like a game.

In the Dream AI Studio, participants can derive their dream appearance through an AI survey and will be provided with a unique dream profile photo created by combining professional photography and AI image transformation. In the AI Cheerful corner connected with KT Rollster, users can choose their favorite athlete from among those in the Galaxy S25 or iPhone 16 devices to generate AI images and can write and print their own cheer phrases.

In the AI Benefits corner, users can select problems in a large machine and, using the artificial intelligence learning platform 'Kwanda,' solve them to receive various prizes. Users can also experience AI affiliate services from the gathered KT membership, allowing them to directly experience AI technology and benefits that have permeated the daily lives of people in their 20s.

Oh Seong-min, head of KT's Sales and Channel Headquarters, said, 'Hongdae Ad Shop Plus has consistently offered content that matches the products and services of KT that 20-something customers enjoy. We will continue to strive to provide a variety of AI experiences reflecting the AI that has permeated the daily lives of the MZ generation.'