LG Electronics has announced that it has collaborated with MediaTek, the largest fabless semiconductor corporation in Taiwan, to unveil a next-generation infotainment solution optimized for the era of Software Defined Vehicle (SDV).
LG Electronics showcased a new infotainment (hereinafter IVI; In-Vehicle Infotainment) solution at MediaTek's exhibition booth during 'Auto Shanghai 2025', the largest motor show in Asia, which is being held from April 23 to May 2.
Through this collaboration, LG Electronics has integrated its 'Android Automotive OS' developed in partnership with Google into MediaTek's vehicle IVI System-on-Chip 'Dimensity Auto Platform,' providing a 'Concurrent Multi-User' (hereinafter CMU) solution.
The CMU solution is next-generation IVI technology that allows vehicle occupants to enjoy different content simultaneously through their individual displays on a single operating system. It is evaluated as a solution optimized for the increasing demand for vehicle content consumption as displays within vehicles become larger and more diverse in the SDV era.
In existing vehicle infotainment systems, separate operating systems had to be installed on each display to run various content simultaneously. In contrast, the Android Automotive OS applied with CMU can control and operate all displays with a single operating system, producing effects similar to having multiple Android devices. Consequently, it effectively reduces CPU, memory, and storage resources while minimizing system load, thereby implementing a comfortable content environment within the vehicle.
For instance, while the driver uses navigation, the front-seat passenger can watch YouTube, and a child in the back seat can play games, each independently running content on their displays in accordance with safety regulations. Each user can set up separate login accounts, settings, content sharing, and parental control features.
LG Electronics and MediaTek have been collaborating since last year to enhance the CMU solution. The CMU solution introduced this time offers a high-quality content experience while maintaining cost competitiveness, allowing automotive customers to secure both cost efficiency and development convenience. Additionally, since it is based on a single operating system, system integration is straightforward and maintenance burdens are minimized.
LG Electronics is continuously unveiling optimal SDV solutions for automotive customers. In January, at CES 2025, it unveiled the 'xDC (Cross Domain Controller)' platform, which can integrate control of IVI and Advanced Driver Assistance System (ADAS) into a single chip with Qualcomm. This platform has been praised for effectively balancing cost and performance by integrating various functions within vehicles into a single controller based on Qualcomm's 'Snapdragon Ride Flex' chip.
Eun Seok-hyun, Vice President of LG Electronics' VS division, emphasized that "by expanding partnerships with various global corporations based on innovative solutions and differentiated technological capabilities, we will lead the transition to SDV and seize the future vehicle technology ecosystem."