On the 28th, U-Motion, a subsidiary of the U-Companion Group, announced the official launch of its advertising artificial intelligence (AI) agent "AIMMM," marking the beginning of full-scale service.
"AIMMM" is a hyper-performance marketing solution that combines AI and media mix modeling (MMM), designed to analyze multi-channel data in real-time to maximize advertising performance in a cookie-less environment. It supports the establishment of strategies that quantitatively assess the contribution of each channel and maximize budget efficiency through AI-based marketing mix modeling.
"AIMMM" has established a system that can quickly collect, analyze, and learn from large-scale advertising data through a self-developed AI engine and a high-speed FMOps pipeline, enabling real-time campaign performance prediction, rapid decision-making, and the development of more sophisticated marketing strategies based on data.
In addition, it allows various sizes of advertisers, including small and medium-sized corporations, to easily adopt AI marketing with its user-friendly user interface (UI) and user experience (UX) and a reasonable pricing policy based on SaaS. Notably, it enables the integrated management of data from multiple advertising platforms with just one platform integration and setup, maximizing operational efficiency through the immediate execution of automated decision recommendations.
U-Motion plans to accelerate its entry into the global AI marketing market through "AIMMM." Specifically, it aims to prioritize the Asian market, such as Southeast Asia and the Middle East, by pursuing partnerships with marketing agencies and IT corporations or establishing joint ventures to expand its global market share.
U-Motion CEO Lee Jang-won noted, "AIMMM will be a key infrastructure supporting stable revenue growth for corporations and strengthening future competitiveness based on AI data in an uncertain market environment. We will lead the AI-based advertising solution market through the enhancement of functionalities such as advertising material optimization and bidding price optimization to achieve powerful hyper-performance marketing."