Netmarble's content marketing subsidiary MNB announced on the 28th that it has opened the fifth pop-up store of 'Kongya Restaurants,' titled <2025 Vegetable Star Athletic Championships> (hereinafter referred to as 'YaYukDae') at Times Square in Yeongdeungpo.
This pop-up store, which opened for the first time this year, has been newly renovated with an athletic competition theme to refresh the stress of busy modern society, instead of the existing store themes, and will run from April 25 to May 11 at the 1st floor atrium of Times Square in Seoul.
This pop-up store consists of experience zones and a goods shop. The experience zone features large onion Kongyas, the newly introduced half-egg Kongya, and a prize ceremony photo zone, creating a space that captures the charm of the Kongyas. Mission events challenging champion Kongyaz in various sports are also prepared. The missions consist of four categories: onion Kongya's vegetable star snowball fight, rice ball Kongya's responsibilities task, celery Kongya's villain shooting, and mushy Kongya's quick exit run, with a chance to participate in a lucky draw upon mission success.
Additionally, a tasting zone in collaboration with Kongya Restaurants and a cool photo zone featuring HiteJinro's Kelly are also set up. In the tasting zone, a free tasting event for adults is held when certified on SNS, and in the photo zone, visitors can experience the pre-released collaboration products and a mirror photo zone.
On Children's Day, May 5th, onion Kongya and rice ball Kongya mascots will appear at Times Square for a photo opportunity and a gift distribution event aimed at families. Day Film and Photoism devices will be installed to provide pop-up limited frames, and the Printing Box will offer phone decorating sets and collaboration artwork photo cards for purchase.
In the goods shop, a total of 148 types of merchandise will be sold, and a limited quantity of the new product 'Hungry Onion Kongya's Recommended Menu NFC Doll Keyring' will also be introduced. Additionally, various collaboration goods such as spring notes, four-cut photo albums, notepads, stickers, rugs, lunch bags, and cool bags will be sold together. An event will be held where prizes like onion Kongya balloons, Clear Eyes T-shirts, and pajamas will be provided based on the purchase amount.