Samsung Display announced on the 23rd that it has acquired verification of 'True Bright' from the global applied safety science company UL Solutions, marking the first in the industry.
True Bright applies the 'perceived brightness' measurement method adopted as a standard by the Semiconductor Equipment and Materials International (SEMI) to quantify the black brightness (degree of darkness of black) of displays and the corresponding perceived brightness, which was introduced by UL Solutions earlier this year.
Perceived brightness is a new evaluation standard based on the fact that the brightness of a display felt by the user varies not only with the physical amount of light that the panel reflects but also with the contrast ratio.
UL Solutions evaluated 15 types of Samsung Display's laptop, tablet, and automotive OLED products, as well as 7 types of QD-OLED for monitors and TVs, confirming that Samsung's OLED and QD-OLED are perceived as 1.5 times brighter than LCD on average when the perceived brightness values are the same.
According to UL Solutions, Samsung Display's 300 nit (nit; 1 nit is the brightness of a single candle) OLED has the same perceived brightness value (279.37) as a 510 nit LCD, and a 500 nit QD-OLED recorded the same perceived brightness value (310.9) as a 767 nit LCD.
A Samsung Display official noted, "As the performance of IT devices rapidly evolves, achieving high brightness with low power consumption is crucial," adding, "In the case of IT and automotive displays, high brightness characteristics that affect outdoor visibility are very important, and Samsung OLED can provide differentiated value to customers and consumers with superior perceived brightness compared to LCD."