Netmarble announced on the 16th that it has released the 7th Kakao emoticon of 'Kungya Restaurants,' titled <This is totally Lucky Kungya>.
This emoticon set includes 32 types featuring the daily life of Onion Kungya, the chef of Kungya Restaurant, characterized by cheerful scenes that find small happiness in the repetitive daily life. It contains messages relatable to a variety of users, including office workers and students, and is available for purchase at the Kakao emoticon shop.
Netmarble will hold a comment event on its official Instagram until the 23rd to celebrate the emoticon launch. Users can comment on situations where they want to use the emoticon, and 20 people will be selected through a draw to receive Kungya Restaurants mousepads.
'Kungya Restaurants' is a spin-off brand of 'Kungya' developed by Netmarble and has received a great response from the MZ generation, primarily on Instagram. Currently, it has 160,000 followers.
Netmarble is expanding its marketing services using gamification techniques to broaden the touchpoints between the brand and consumers.