Samsung Electronics announced on the 13th that it will carry out outdoor advertising for 'Bespoke AI' in Times Square, New York, and Piccadilly Circus, London, until mid-month.
The outdoor advertising consists of four videos introducing the value of innovation and convenience that Bespoke AI offers in daily life.
The videos focus on the 'Screen Everywhere' theme, which allows for a seamless media experience anywhere in the home through the Bespoke AI combo washer-dryer, Bespoke AI hybrid refrigerator, and screen appliances, as well as on SmartThings that provide a consolidation experience between devices.
Samsung Electronics has been expanding consumer touchpoints by showcasing 'Bespoke AI Combo' outdoor advertising at nine major landmarks nationwide, including Lotte World Mall in Jamsil, COEX in Samseong-dong, Gangnam Station on the Shinbundang Line, The Hyundai Seoul in Yeouido, and Starfield in Suwon, Goyang, and Anseong, since the 5th.
Samsung Electronics held the 'Welcome to Bespoke AI' event last month, unveiling numerous new AI home appliance products and services while emphasizing the formula of 'AI home appliances = Samsung.'