The AI video assistant service ‘SOOPi (SOOP personalized intelligence)’ from SOOP./Courtesy of SOOP

SOOP announced that it will unveil its artificial intelligence (AI) video assistant 'SOOPi (SOOP personalized intelligence)' service on the afternoon of the 26th.

'SOOPi' is a video assistant that recommends personalized content using the favorite streamer's face and voice based on conversations with the user.

SOOP disclosed that the video learning model LVM (Large Video Model) developed in-house has been applied to 'SOOPi.'

According to SOOP, LVM learns the overall aspects of the streamer, including their speaking style, expressions, and content flow, through the video data the company possesses, unlike existing text-based LLM (Large Language Model).

'SOOPi' will be available through SOOP's PC website and mobile app.

SOOP announced plans to enhance the functionality of 'SOOPi' to strengthen automatic content recommendation features such as live streaming, video on demand (VOD), and channel notifications.

Additionally, there are plans to introduce AI-based revenue models, such as content advertising based on viewing patterns and commerce product integration.