On the 11th, Wiseapp and Retail, an app and retail analysis service, announced that their investigation into the user count and usage time of generative artificial intelligence (AI) apps by generation revealed that ChatGPT was the most used and spent the longest time among all generations.
According to the survey, in the first week of March 2025 (March 3-9), the sample survey results of Korean smartphone users (Android + iOS) showed that ChatGPT ranked first in the number of generative AI app users across all age groups.
The ranking of generative AI app users by generation was as follows: ▲ under 20 years old: ChatGPT, wrtn, adot ▲ 20s to 30s: ChatGPT, wrtn, Perplexity ▲ 40s and 50s: ChatGPT, adot, wrtn ▲ over 60 years old: ChatGPT, adot, Microsoft Copilot.
The usage time by generation also showed that ChatGPT was used the longest across all age groups. The apps that ranked second based on usage time were: ▲ 30s and younger: wrtn ▲ 40s to 50s: Perplexity ▲ over 60 years old: adot.
This survey was conducted by Wiseapp and Retail, targeting Korean Android and iOS smartphone users. The generative AI apps selected were those with dedicated apps performing information searches, text and image content generation, and personal assistant roles, while apps specialized in specific functions such as photography, note-taking, and translation were excluded.