NCSOFT's AI subsidiary, NC AI, successfully concluded its participation in the world's largest mobile communication exhibition, the Mobile World Congress (MWC) 2025, held in Barcelona, Spain, on the 11th.
At MWC 2025, NC AI unveiled the experiential demo 'Avatarshift,' which combines ▲avatar creation through photos, ▲emotional acting capable AI voice synthesis (TTS), and ▲voice-based facial animation generation technology. Attendees created AI avatars using their own voices and faces and experienced the emotional expression capabilities of AI technology.
During the event, about 1,000 visitors flocked to the NC AI booth, creating a buzz. Notably, key political figures and representatives from various global corporations in IT, finance, and entertainment visited to experience NC AI's technological prowess.
With this participation in MWC 2025, NC AI plans to actively expand into global markets targeting the fashion, media, and content industries. Additionally, it will provide customized solutions utilizing AI across various sectors and strengthen its Software as a Service (SaaS) business model.
Lee Yeon-su, NC AI's CEO, said, "By showcasing the latest AI technology at MWC 2025, we had meaningful discussions with global corporate representatives," adding, "In the future, NC AI will create innovative AI services that can add tangible value across the industry through collaboration with various corporations."
NC AI, as NCSOFT's artificial intelligence business entity, is developing its business by integrating AI solutions in various industries, including gaming, based on its mission of "Everyone can be a Creator."