NHN Commerce announced on the 28th that it has provided its shopping mall creation solution "Shopby Premium" for the renewal of Kia's official online mall "Kia Shop."
"Kia Shop" is Kia's integrated online mall selling vehicle accessories and lifestyle products. By entering vehicle information, customers can receive recommendations for suitable products and personalized shopping services that suggest various items in categories such as sports, electronics, beauty, fashion, and living.
Kia has conducted a renewal using Shopby Premium to expand its categories as a comprehensive mall while strengthening commerce functionality across all environments, including the web and mobile apps.
Shopby Premium is NHN Commerce's shopping mall creation solution that integrates user-centered latest IT technology, allowing businesses to expand freely in any environment. In particular, quick modifications and upgrades are possible through an open API, enabling the integration of information such as ▲ membership and points ▲ logistics ▲ vehicle numbers ▲ vehicle systems, minimizing development resources while implementing optimal personalized services.
Through this renewal, a "Community" tab has been newly established in Kia Shop. A space has been created for customers to share various stories, such as showcasing their cars, product reviews, and idea proposals, allowing the platform to establish itself as a commerce platform based on the automotive aftermarket community rather than just a simple product purchase.
In addition, a marketplace approach was implemented using Shopby's partner management features, allowing vendors to independently register and sell products. This not only enhances the operational efficiency of Kia Shop but also supports offering a wider range of products to customers, thereby increasing consumer satisfaction.
A Kia official said, "We expect that through this renewal, Kia Shop will become an integrated commerce platform providing a customized shopping experience, going beyond a simple vehicle accessory shopping mall," and noted, "We will continue to develop innovative services based on Shopby’s flexible technological environment."
An NHN Commerce official said, "Shopby Premium is the shopping mall creation solution preferred by medium and large enterprises" and added, "Given the large scale of business, if corporations require optimized tailored services, Shopby Premium will be the optimal choice."