Samsung Electronics achieved the number one share in the global TV market for 19 consecutive years. LG Electronics' OLED (Organic Light Emitting Diode) TV ranked first in the global OLED TV market for 12 consecutive years.
◇ Samsung Electronics, global TV sales market share of 28.3% last year
According to the global market research firm Omdia on the 18th, Samsung Electronics recorded a 28.3% market share based on sales in the global TV market for 2024. This marks 19 years of consecutive number one ranking since 2006. LG Electronics maintained second place with 16.1%, followed by China's TCL (12.4%) and Hisense (10.5%), and Japan's Sony (5.4%).
Samsung Electronics, which declared the era of artificial intelligence (AI) TVs last year, explained that it maintained its number one ranking through a sales strategy focused on premium products such as Neo QLED, OLED, large-size, and lifestyle TVs.
Samsung TV recorded a 49.6% market share based on sales in the premium market with prices over $2,500 last year, and maintained a 28.7% market share in the large-size market of 75 inches and above.
In the QLED market, Samsung Electronics recorded a sales market share of 46.8%. In the global QLED TV market, 2.75 million units were sold, accounting for 10.9% of the overall TV market, surpassing the 10% market share for the first time.
In the OLED market, which was launched for the first time in 2022, Samsung sold 1.44 million units, recording a 27.3% market share based on sales. This reflects a 42% increase in quantity and a 4.6 percentage point increase in sales market share compared to the previous year.
Lee Hun, vice president of Samsung Electronics' Visual Display Business, said, 'The trust of customers has always been behind our 19 years of being number one in the global TV market,' and added, 'In the future, we will strive to enrich customers' lives through various products and services that can lead changes in the TV market, such as AI TVs.'
◇ LG Electronics, OLED TV market share of 52.4%
Last year, LG OLED TV shipments were approximately 3.18 million units, capturing 52.4% of the OLED TV market based on shipments.
LG Electronics shipped over 1.1 million OLED TVs in the fourth quarter of last year, maintaining a strong number one position in the OLED TV market.
Last year, the shipment share of OLED TVs priced over $1,500 in the premium TV market recorded a significant increase of 8.5 percentage points to 45%, nearing half.
The shipment share of OLED TVs is expected to exceed half this year, reaching 53.8%. LG Electronics recorded a 57.5% market share based on shipment in the large OLED TV market of 75 inches and above last year.
In the overall OLED TV market, the shipment share of large TVs of 75 inches and above recorded a record high of 16%, continuing the trend that 'the bigger the TV, the better,' known as 'geogeoyigseon' (巨巨益善). LG Electronics is leading the market with the industry's largest lineup of large OLED TVs (77, 83, 88, 97 inches).
Last year, LG Electronics' total TV shipments, including OLED and LCD, were recorded at approximately 22.6 million units.
Meanwhile, last year's global TV shipments totaled approximately 208.83 million units, growing by more than 3% compared to the previous year and marking a return to growth for the first time in three years. Including LG Electronics, global OLED TV shipments were around 6.07 million units, growing by more than 8% compared to the previous year, surpassing the overall market growth rate.