SK Broadband announced on the 11th that it has introduced an 'AI smart remote control' feature in the mobile B tv app, which recognizes TV viewing status and provides information in real time.
The AI smart remote control has an 'AI Feed' feature that automatically provides information about the content being watched, going beyond simple channel switching. It enables guidance on popular channels, personalized channel recommendations, and access to VOD and clip videos of current programs. During home shopping broadcasts, it provides product information to facilitate direct orders from mobile devices.
It offers information on works and grants of the actors while viewing VOD and analyzes products worn by actors as well as similar products. After finishing viewing, it also recommends comments from other customers and similar content.
SK Broadband has been conducting a pilot test of the AI smart remote control since the end of last year to enhance service quality. To celebrate the launch, an 'OX game event' is also ongoing, providing VOD discount coupons to all quiz participants until March 2, and Starbucks Americano coupons through a lottery.
Kim Hyuk, head of SK Broadband's media business division, noted, 'We will enhance the convenience and immersion of content viewing through the AI smart remote control' and stated, 'We will continue to provide differentiated viewing experiences using AI technology.'