A crowd gathers at the Samsung store located in Cenco Costanera Mall in Santiago, Chile, to see the Galaxy S25. /Courtesy of Samsung Electronics

Samsung Electronics announced that it will sequentially launch the 'Galaxy S25 series' in over 120 countries, including South Korea, the United States, the United Kingdom, India, and Thailand starting on the 7th. This new product recorded 1.3 million units in domestic pre-sales, setting the record for the highest sales in the history of the Galaxy S series.

According to Samsung Electronics, the Galaxy S25 series provides a personalized experience by utilizing AI across various user touchpoints, including text, voice, and images, based on the integrated AI platform One UI 7. The 'Now Brief' feature offers tailored information in daily life, and users can check major activities on the lock screen through the 'Now Bar.' Additionally, pressing the side button on the smartphone allows users to summon the AI agent to perform tasks via voice commands.

The camera features have also been significantly enhanced. It is equipped with the 'Snapdragon 8 Elite for Galaxy' chipset, and the AI-based image processing technology 'ProScaler' improves image quality by approximately 40%. Furthermore, the 'Virtual Aperture' feature enables professional-level depth expression, and the 'Content Credentials' technology is applied to AI-generated images to record editing history.

To celebrate the launch, Samsung Electronics is offering domestic customers a 150,000 won discount coupon for the 'Galaxy Watch 7', a 3-month free trial of YouTube Premium, and a 6-month free subscription to 'Google One AI Premium' during the month of February. Additionally, benefits such as up to 50% residual value compensation upon device return, Samsung Care+, and discounts on mobile accessories will be provided to subscribers of the 'New Galaxy AI Subscription Club.'

Noh Tae-mun, head of Samsung Electronics' MX Division (President), noted that the Galaxy S25 series will provide the most natural and personalized mobile experience in history through AI technology.