Lee Soo-man, the founder of SM Entertainment and key producer and visionary leader of A2O Entertainment, has recently been in the news.
According to the Korea Town Youth and Community Center (KYCC), Lee Soo-man held a tree-planting campaign in Los Angeles, United States, on the 23rd (local time).
Lee Soo-man launched the Los Angeles tree-planting campaign with a $500,000 donation (approximately 690 million won) last September. Since then, he has garnered an additional $755,000 (approximately 1.04 billion won) in donations from various organizations and grassroots supporters.
As a result, Lee Soo-man successfully raised a total of $1.25 million (approximately 1.72 billion won) for the urban greening campaign.
Lee Soo-man's tree-planting campaign has so far planted over 1,000 climate-resilient trees throughout Los Angeles. More than 500 volunteers, including youth and local residents, participated in the tree-planting efforts. During the campaign held on the 23rd in Los Angeles's Korea Town, A2O's girl group A2O May and Girls' Generation's Sunny also joined in the tree-planting.
Lee Soo-man noted, "Planting trees is leaving a breathing legacy for future generations," and added, "Just as artists create beauty, I believe it is also an era's responsibility to preserve and expand it. ESG (Environmental, Social, and Governance) is not just a challenge for corporations; it is also a social role required of creators."