The organizers of the prestigious American Academy Awards (Oscar Awards) have announced that they will not exclude works that utilize artificial intelligence (AI) technology from the selection of nominees.

<YONHAP PHOTO-1895> CORRECTION / US actor Adrien Brody poses in the press room with the Oscar for Best Actor in a Leading Role for "The Brutalist" during the 97th Annual Academy Awards at the Dolby Theatre in Hollywood, California on Mar. 2, 2025. (Photo by Frederic J. Brown / AFP) / “The erroneous mention[s] appearing in the metadata of this photo by Frederic J. Brown has been modified in AFP systems in the following manner: [US actor Adrien Brody poses in the press room with the Oscar for Best Actor in a Leading Role for "The Brutalist"] instead of [US actress Mikey Madison poses in the press room with the Oscar for Best Actress in a Leading Role for "Anora"]. Please immediately remove the erroneous mention[s] from all your online services and delete it (them) from your servers. If you have been authorized by AFP to distribute it (them) to third parties, please ensure that the same actions are carried out by them. Failure to promptly comply with these instructions will entail liability on your part for any continued or post notification usage. Therefore we thank you very much for all your attention and prompt action. We are sorry for the inconvenience this notification may cause and remain at your disposal for any further information you may. / Courtesy of YONHAP.
Academy Awards Trophy / Courtesy of AFP=YONHAP.

On the 21st (local time), the board of the Academy of Motion Picture Arts and Sciences (AMPAS), which hosts the Academy Awards, announced the operational rules for next year's ceremony, including AI-related content. This is interpreted as taking into account the trend of increasing AI usage in Hollywood.

The new regulations include that "Generative AI used in film production, along with other digital tools, does not help or hinder the opportunity for those tools to be nominated as (award) candidates." However, it added a caveat that the achievement will be assessed considering the extent to which humans are at the center of creative authorship during the selection process.

The New York Times (NYT) evaluated that acknowledging the fact that AI has already entered film production is a significant change for the Academy. The film "Brutalist," which was nominated in 10 institutional sectors at the Oscar Awards in February, also used AI technology to emphasize the Hungarian accents of the actors.