Hyundai Motor and Kia won the highest award at the 'Red Dot Award'. The two companies received a total of 11 concept design awards.
Hyundai Motor and Kia announced that on the 21st, they achieved 11 wins including 2 Best of the Best awards and 9 Winner awards at the '2025 Red Dot Award: Concept Design'.
The Red Dot Award, organized by the Design Zentrum Nordrhein Westfalen in Germany, is one of the three major design awards in the world, selecting outstanding designs annually in the categories of product design, brand and communication design, and design concept.
In the concept category announced this time, Hyundai Motor and Kia won Best of the Best awards in the fields of autonomous driving and Cars and Motorcycles with 'City-Pod, Urban-Pod' and 'PV5 WKNDR Concept' respectively.
Hyundai Motor's City-Pod and Urban-Pod are future logistics systems that were unveiled at last year’s CES and ADEX 2023. They are innovative transportation solutions focused on implementing smart cities, utilizing cutting-edge technologies such as digital twin and autonomous driving, enabling real-time tracking, and can be used in various ways not only in industrial sites but also in everyday life.
Kia's PV5 WKNDR Concept is a multifunctional electric van that presents a free outdoor lifestyle. It features a modular concept that allows flexible changes to the interior and exterior, equipped with self-energy solutions like solar panels to offer customers a sustainable journey. Additionally, the lift-upable body and off-road tires enable dynamic driving even on rugged terrains.
In addition, Hyundai Motor and Kia won a total of 9 Winner awards for excellent concept designs that showcase new possibilities.
Genesis X Gran Coupe and X Gran Convertible won Winner awards for their designs that maximize Genesis's design philosophy of 'Athletic Elegance' in the Cars and Motorcycles field. In April, marking the 10th anniversary of the brand's launch, Genesis unveiled the two concept vehicles for the first time at the Seoul Mobility Show, presenting new possibilities for flagship sedans.
Genesis X Gran Equator also won a Winner award. The X Gran Equator, which was first unveiled in April at Genesis House New York located in Manhattan, is an electrified luxury off-roader SUV concept model, harmonizing contrasting elements to create a refined image.
Kia's PV1, PV5, and PV7 concepts won Winner awards for their designs optimized for usage environments. The PV1 concept, a small-purpose-built vehicle, is optimized for short-distance logistics transportation and features a driving module where all four wheels move independently, minimizing the turning radius even in narrow spaces. The PV5 concept assumes the vehicle will be used as a mobile workplace, characterized by flexible space design that encompasses both passenger and logistics movement. The PV7 concept is a large electric mobility vehicle designed for multiple passengers and substantial cargo capacity, while also considering practicality and premium services.
The EV2 concept, unveiled at Kia EV Day earlier this year, also won a Winner award. The EV2 is a small SUV model that encapsulates Kia's electrified design expertise, equipped with a multifunctional interior that can adapt to various lifestyles and includes features such as Vehicle-to-Load (V2L) and Over-The-Air (OTA) capabilities, marrying practicality with innovation.
Hyundai Motor's Nano mobility and micro mobility also made it to the list of Winner award recipients.
The Nano mobility unveiled at Pleos 25 earlier this March features an in-wheel motor and possesses a simple structure, aimed at purpose-built mobility. The micro mobility models E3W and E4W, targeting the Indian market, boast compact sizes suitable for navigating complex local road conditions, enhanced by flat floors and extended wheelbases for passenger comfort.
Additionally, Hyundai Motor and Kia's Electric Vehicle Automatic Charging Robot Service also won a Winner award in the service design category. The electric vehicle automatic charging robot service is an automated system that autonomously determines the vehicle's parking state to commence charging, allowing users to conveniently monitor the entire charging process in real-time without leaving the vehicle.
A representative from Hyundai Motor and Kia noted, "The relentless efforts of our employees regarding the sustainable future of Hyundai Motor and Kia, combined with the design philosophy of each brand, resulted in high accomplishments," and added, "We will continue to strive so that differentiated mobility experiences reach our customers."
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