HS HYOSUNG held the grand opening event for the 'Maybach Brand Center Seoul.' The event was attended by not only distinguished customers but also actors Lee Seo-jin and Lee Soo-hyuk.
Mercedes-Benz official dealer HS HYOSUNG operates the 'Maybach Brand Center Seoul' in Apgujeong-dong, Gangnam-gu, which is the world's first of its kind. The opening event took place on the 14th.
The 'Maybach Brand Center Seoul' serves as a dedicated showroom and service center exclusively for the luxury brand 'Mercedes-Maybach,' symbolizing its uniqueness as the world's first such center, where customers can experience Maybach firsthand. Differentiated from existing showrooms, it operates on a customer-centric service system that offers a meticulous consultation environment through an appointment-only basis, ensuring high-quality customized service at every touchpoint from entry to exit.
The design of the center's exterior symbolically embodies a harmony of boldness and elegance, drawing inspiration from traditional Korean attire and architecture, showcasing Oriental aesthetics and architectural elegance. In the private consulting zone within the center, customers can create their desired specifications through the 'Manupak Tour Program,' offering a unique experience of completing their very own Maybach.
To commemorate this opening, HS HYOSUNG has prepared a media-oriented opening event along with sessions for influencers and distinguished customers. Actors Lee Seo-jin and Lee Soo-hyuk were officially invited to the opening event.
In particular, the event garnered much interest as it featured the domestic debut of the 'Mercedes-Maybach SL' and 'Mercedes-Maybach Silver Lining' during the new car unveiling. The stylishly designed 'Mercedes-Maybach Silver Lining,' which adds silver points to a black color scheme, will be available in three models: 'Mercedes-Maybach S-Class,' 'Mercedes-Maybach GLS,' and 'Mercedes-Maybach EQS SUV,' and can only be found at the Maybach Brand Center Seoul.
Additionally, the event included high-quality customer service in line with the caliber of the 'Mercedes-Maybach' brand, featuring catering from the one-star Michelin fine dining restaurant 'Bijuna' and performances by the KBS Symphony Orchestra, along with various special programs.
A representative from HS HYOSUNG noted, 'The Maybach Brand Center Seoul was introduced to provide an unprecedented top-tier automobile showroom not only in Korea but also globally to enhance customers' brand experiences,' adding, 'As one of the major dealers of Mercedes-Benz, having achieved seven dealer awards and building a high level of trust, HS HYOSUNG plans to continue providing differentiated value and experiences that meet this standard.'
This year marks the 22nd anniversary of HS HYOSUNG, the official dealer of Mercedes-Benz, operating the Maybach Brand Center Seoul, along with 11 showrooms in Gangnam-daero, Songpa, Bundang Jeongja, Guri, Anyang Pyeongchon, Yongin Suji, Dongtan, Cheongju, Cheonan, Starfield Hanam, and three certified used car showrooms in Deokjeong, Cheonan, and Hanam, as well as 14 service centers in Seocho, Dogok, Sinsa, Bangbae, Songpa, Anyang Pyeongchon, Deokjeong, Yongin Suji, Guri, Dongtan, Cheonan, Cheongju, Cheongju Osong, and Hanam.
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