Tata Daewoo Mobility (President Kim Tae-sung) announced on the 14th that it has signed a strategic partnership agreement (MOU) with IM Capital (CEO Kim Sung-wook) to reduce the financial burden on commercial vehicle buyers and provide more substantial purchasing benefits.
On the 10th, at the Tata Daewoo Sales Co. in Sangam-dong, Seoul, representatives from both companies attended the strategic partnership agreement ceremony to discuss future cooperation plans.
This agreement was established to provide practical benefits to customers facing difficulties in purchasing commercial vehicles by reducing initial financial burdens and minimizing repayment obligations. Tata Daewoo Mobility plans to collaboratively develop a competitive, customer-tailored installment program that combines the strengths of vehicle manufacturing and sales with the financial expertise of IM Capital.
Based on a nationwide sales network and stable vehicle supply capabilities, Tata Daewoo Mobility will build a system that enhances customer accessibility and purchasing convenience through collaboration with IM Capital. IM Capital focuses on providing purchasing benefits that can be felt in the field, beyond a simple financial partnership, through flexible financial solutions that reflect customers’ driving patterns and repayment abilities.
Both companies will also promote joint marketing activities utilizing digital channels and offline locations in the future. This strategy aims to broaden customer contact points while simultaneously enhancing the brand competitiveness of Tata Daewoo Mobility and the accessibility of its financial services.
Kim Tae-sung, president of Tata Daewoo Mobility, said, “It is our role to present practical alternatives for customers to purchase vehicles more reasonably despite the continuously rising interest rates and changes in the business environment,” and added, “Collaboration with IM Capital will go beyond a simple partnership and serve as an opportunity to lower purchasing barriers and significantly improve customer satisfaction.”
IM Capital CEO Kim Sung-wook stated, “This partnership is a meaningful first step towards expanding the commercial vehicle financing market,” and noted, “Through collaboration with Tata Daewoo Mobility, we plan to not only meet the financial needs of commercial vehicle buyers but also explore various new business opportunities in mobility finance in the future.”
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