Mercedes-Benz Korea (Benz Korea) opened the world's first dedicated showroom and service center for Maybach customers in Seoul. To commemorate the opening of the Seoul center, it will sell 12 limited-edition Maybach Manufaktur (top-tier customized design) models called 'Silver Lining,' which will be available only in Korea.
Benz Korea held the opening ceremony for the 'Maybach Brand Center Seoul' on the 14th in Apgujeong-dong, Gangnam-gu, Seoul. The Seoul center is a building with 4 floors above ground and 1 floor below, covering a total area of 2,795 square meters (about 845 pyeong). The CEO of HS HYOSUNG, No Jae-bong, who will manage the center, noted, 'We invested 42 billion won in construction over the past three years and allocated 5 billion won for annual operating costs.'
This is the first time the Maybach brand is using a standalone building in Seoul. The first Maybach Atelier opened in Shanghai, China, in 2022, and recently, Maybach lounges were established in New York, United States, and Vienna, Austria. However, the ateliers use only part of the space within the building, and the lounges use only a small space within the Benz showroom, making all of them smaller in scale than Seoul. The term 'center' is also uniquely used for Seoul.
On the first floor of the center, there is a display area for Mercedes-Maybach vehicles and a customer lounge where service reservations can be made. The second floor features a space for vehicle deliveries, while the third floor includes a consultation area for customers and the Manufaktur studio. 'Manufaktur' is a German term meaning handcrafted, and it is a program that allows customers to select exterior colors and interior materials according to their preferences.
On this day, Benz Korea launched the limited edition model 'Silver Lining' to commemorate the opening of the Maybach Brand Center Seoul. Silver Lining consists of three models: ▲Mercedes-Maybach S-Class ▲Mercedes-Maybach GLS ▲Mercedes-Maybach EQS SUV. These vehicles are exclusive to purchase in Korea. There will be 10 units of the Maybach S-Class available, with one unit each of the other two models. Benz Korea stated, 'All three models are equipped with rear two-seat cushions comparable to first-class plane comfort.'
The selling prices for Silver Lining are set at 348.6 million won for the Maybach S-Class (reflecting the reduction of the special consumption tax), 358.6 million won for the Maybach GLS, and 278.6 million won for the Maybach EQS SUV.