BMW Tech Office Asia-Pacific Korea participated in the country's largest startup event, 'NEXTRise 2025,' held at COEX in Gangnam, Seoul, on the 26th and 27th for five consecutive years.
Since 2021, BMW Tech Office Asia-Pacific Korea has participated in NEXTRise every year, introducing BMW's innovation capabilities and key activities within the domestic startup ecosystem and seeking collaboration opportunities across various industries through this year's event.
During the event, the BMW Tech Office operated a booth and installed an interactive display centered on the 'BMW Technology Trend Radar,' which highlights the technology sectors currently attracting the BMW Group's attention, helping visitors to understand key technology trends more intuitively.
In addition, tech scout managers with expertise in various technology sectors were present on-site for two days, discussing collaboration possibilities related to innovative technologies with over 2,700 domestic venture corporations and 126 meetings.
BMW Tech Office is strategically located in major technology and innovation hubs worldwide, engaged in various tasks, including conceptualizing new vehicle and technology ideas and identifying local partners to develop innovative technologies. BMW Tech Office Asia-Pacific Korea provides insights into the technology ecosystem and social trends through comprehensive analysis and research, acting as an 'innovation think tank' within BMW. Additionally, BMW Tech Office Asia-Pacific Korea scouts for innovative partners in local markets, evaluates new solutions through technology demonstrations, samples, and proof of concept projects, and has been supporting promising venture corporations.
NEXTRise is a venture and startup event jointly hosted by five domestic organizations, including the Korea Development Bank (KDB), Korea International Trade Association (KITA), and the National Research Council of Science & Technology (NST), providing a platform for startups, investors, and corporations to network and share innovative technologies and know-how.
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