Honda Korea (CEO Lee Ji-hong) announced on the 30th that it has established the second phase of its social ambassador project 'Honda DREAMERS' and will actively engage in various marketing activities.
The Honda DREAMERS project, which began last year, was inspired by the global brand slogan 'The Power of Dreams – How we move you' and is designed to reflect the intent to support more people's dreams through Honda's mobility products and services and to serve as a driving force for societal advancement. The first phase of Honda DREAMERS showcased various contents that highlighted the appeal and unique features of Honda automobiles through online channels such as blogs and YouTube during its activity period.
Starting in July, the second phase of Honda DREAMERS, consisting of 10 influencers in the automotive and mobility fields, will operate for six months, sharing their experiences with the Honda brand and its technology, as well as test-driving experiences, thereby expanding the touchpoints between the brand and its customers.
The second phase of Honda DREAMERS will have the opportunity to freely test-drive all models of Honda vehicles, as well as participate in major brand hubs like the Honda mobility cafe 'The Go' and the 'Honda Education Center', and customer events hosted by Honda Korea, allowing them to experience the Honda mobility brand in various ways. Honda Korea plans to actively support them with a modest stipend and award superior content to encourage the creation of even more diverse content.
CEO of Honda Korea Lee Ji-hong said, 'The Honda DREAMERS project is meaningful in that it enables a deeper experience of Honda while creating vivid content from the customers' perspective,' adding, 'Through Honda DREAMERS, we will sincerely convey Honda's unique values and emotions to more consumers.'
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