On the 22nd, the domestic handmade pie brand 'Focal Point' and the sports community '1000 Cal Club' announced that they held an urban running festival called 'RUN RAVE.'

This event is a new type of wellness cultural event combining running and rave parties, designed to enable exchanges, energy, and enjoyment in the city, going beyond simple exercise.

The event, attended by about 200 people, took place on a 5 km course set against the backdrop of downtown Seoul. Participants were divided into pace groups, allowing them to enjoy running at their own speed. Moreover, the running experience was expanded into a community experience by conversing with each other without earphones.

After the run, coffee, non-alcoholic beverages, and gifts were provided at the Focal Point store in Seoul Station. There were also lucky draws, cold plunges, and mini-games held in collaboration with partner companies.

Kim Hye-ri, the CEO of Focal Point, noted, 'We planned this event with an emphasis on the fact that an immersive and energetic experience is possible without alcohol,' adding that 'Focal Point plans to expand from a simple handmade pie bakery into a multi-cultural space and lifestyle brand where various contents and communities intersect, based on coffee and desserts.'

The two companies plan to spread a new urban wellness lifestyle that combines running, community engagement, and alcohol-free enjoyment, starting with this event.