SK Rent-a-Car announced on the 24th that it has signed a 'business collaboration agreement to promote high-quality products in Jeju Special Self-Governing Province' with the Jeju Economic and Trade Promotion Agency.

Under this agreement, SK Rent-a-Car will provide products from small businesses and corporations in the province, recommended by the Jeju Economic and Trade Promotion Agency, for free to customers using SK Rent-a-Car in Jeju. Along with promoting local products, SK Rent-a-Car customers will have the opportunity to experience goods produced in Jeju.

On the 23rd, representatives from Jeju Provincial Office, Jeju Economic and Trade Promotion Agency, and SK Rent-a-Car employees are signing a business agreement related to the promotion of excellent Jeju products at the SK Rent-a-Car Jeju branch and taking a commemorative photo. From the left are Lee Jeong-hwan, CEO of SK Rent-a-Car, Kim Mi-young, Director of Economic Vitality at the Jeju Provincial Office, and Oh Jae-yun, Director of the Jeju Economic and Trade Promotion Agency. /Courtesy of SK Rent-a-Car

This agreement is the fourth case of utilizing the SK Rent-a-Car Jeju branch as a marketing platform and the first attempt at public-private cooperation. SK Rent-a-Car plans to contribute to the 'good consumption campaign' being promoted by Jeju Province for revitalizing the local economy through this agreement.

Since signing the business agreement on the 23rd, SK Rent-a-Car has been providing customers using rental cars in Jeju with the representative product 'horse oil soap' from Licorice for free. Founded in 2010, Licorice is a corporation that researches and develops cosmetics based on natural ingredients derived from Jeju's pristine nature.

SK Rent-a-Car has utilized its Jeju branch, which attracts over 1 million visitors annually, as a marketing platform for various corporations. Moving forward, SK Rent-a-Car plans to connect excellent products from small businesses in Jeju, supporting coexistence with the local community, as well as assisting small corporations with market expansion and brand exposure, aiming to serve as a marketing hub that connects tourists with local businesses.

An official from SK Rent-a-Car said, 'We will continue to coexist with not only corporations but also the local community, providing a rich travel experience in Jeju for customers and offering effective marketing platforms to participating corporations.'