INNOCEAN announced on the 22nd that it won the Grand Prix in the entertainment institutional sector at the 2025 Cannes Lions International Festival of Creativity with its brand short film 'Night Fishing,' created in collaboration with Hyundai Motor.
'Night Fishing' is the first brand short film produced in Korea to be screened in theaters. Actors Son Suk-ku and Hyundai Motor's Ioniq 5 star in the film, which revolves around an incident set in an electric vehicle charging station. With a runtime of just over 13 minutes, the film's admission fee was set at 1,000 won, generating buzz.
INNOCEAN handled everything from idea proposals for the project to submissions to international film festivals, as well as film promotion and marketing. By presenting brand content in the form of a film, it added interest by filming from the perspective of a car camera while conveying the brand's innovativeness.
The Cannes Lions entertainment jury noted, 'Most jury members saw 'Night Fishing' and unanimously agreed it deserved the Grand Prix,' calling it 'a work that showcases the future of brand content.'
'Night Fishing' also won a silver award in the film institutional sector at Cannes Lions. This sector recognizes video campaigns that demonstrate impressive brand storytelling.
'Night Fishing' has also received awards at prestigious advertising festivals this year, including the CLIO Awards Grand Prize and the Spikes Asia Grand Prix.
In addition to 'Night Fishing,' INNOCEAN added two bronze awards at Cannes Lions with the 'Kia Soundscapes' campaign for the Kia EV9, submitted by its Berlin office, and a digital privacy protection campaign done in collaboration with male contraceptive company Billy Boy.
INNOCEAN CEO Lee Yong-woo said, 'I am so happy that our Berlin office won the Grand Prix last year and now our Seoul headquarters has received the highest award for two consecutive years,' adding, 'We have now truly established ourselves as a global marketing communications corporation.'