Hyundai Motor has launched the "Nexo Love Call Campaign" as of the 19th to share its eco-friendly values and hydrogen mobility vision.
Hyundai Motor, through this campaign, conveys the message to various celebrities, asking, "Can you join us on this journey of hydrogen mobility that emits only water without CO₂?" and suggests participating in the journey of the all-new Nexo.
Hyundai Motor proposed advertising through various channels such as outdoor ads, theater ads, and its official YouTube and Instagram for the first participants of this campaign.
The advertisement included images and messages featuring glasses and suits that made it possible to identify the corresponding person, and included the phrase "Dear.MC유." If a response is received from the corresponding individual, the campaign will be expanded together.
Hyundai Motor has prepared a customer participation SNS event so that customers can also join the Nexo Love Call Campaign.
From the 19th to July 3, Hyundai Motor will hold an event on Instagram where those who tag friends participating in eco-friendly activities and post messages supporting the hydrogen mobility journey of the all-new Nexo will be entered into a draw to win zero-waste kits, including Bang & Olufsen speakers, eco-friendly soaps, and toothbrushes.
A Hyundai Motor official said, "Through this campaign, I hope Hyundai Motor's hydrogen mobility vision becomes widely known and resonates with many people."
The all-new Nexo is a complete redesign of the Nexo, which has been presented for the first time in seven years since its launch in March 2018.
The all-new Nexo features a sturdy and sophisticated futuristic style that encompasses both urban and outdoor environments, a driving range of up to 720 km on a single charge, high-efficiency power performance based on a maximum motor output of 150 kW, and top-level safety and convenience specifications.
[OSEN]