Hankook & Company Group's global leading tire corporation Hankook Tire & Technology (CEO Ahn Jong-seon, Lee Sang-hoon, hereinafter Hankook Tire) will hold a pop-up event called 'Hankook Tire Strike Zone (STRIKE ZONE)' at Hanwha Life Ballpark in Daejeon from June 20 to June 22.
This pop-up is the third event following those held in May at Busan Sajik Comprehensive Stadium and in June at Daegu Samsung Lions Park. The previous two pop-up events provided spectators visiting the baseball stadium with an opportunity to directly experience the differentiated brand heritage of the global integrated brand 'Hankook' and the tire-centered total automotive service specialty store 'T’Station,' garnering a great response from professional baseball fans.
During the event, Hankook Tire plans to enhance brand intimacy among potential customers by providing diverse experiential programs utilizing 'Hankook' brand assets and customer-centric services utilizing 'T’Station.'
This pop-up event features three experiential programs utilizing tires and batteries. These include 'Tire Strike,' where participants roll tires to knock down bowling pins; 'Tire Ring Toss,' where tire tubes are thrown to hook on rods; and 'Battery Time Attack,' where participants press a stop button when a battery-shaped timer reaches 2 seconds. Customers participating in the programs will be given prizes such as portable fans, tire discount coupons, and free vehicle inspection vouchers for five cars.
Alongside this, there will be a 'Tire Boy' promotion that allows spectators arriving at the stadium by vehicle to experience the easy and convenient vehicle management services of 'T’Station.' Tire Boys, conceptualized after the Beer Boy who sells beer at the baseball stadium, will check the tire conditions and air pressure of spectators' vehicles and provide free air inflation services on-site if necessary.
The promotion gained immense popularity at the previous pop-up at Daegu Samsung Lions Park by supporting the convenient and safe driving of professional baseball spectators. Customers who utilize the promotion will also receive a tire purchase discount coupon usable at the official tire online shopping mall 'tstation.com,' providing tangible benefits.
An SNS certification event will be held to widely share positive experiences with the 'Hankook' brand online. After following the official Instagram accounts of Hankook Tire and T’Station, participants can upload popup-related posts on their personal SNS channels with the designated hashtags to receive team cheering goods or Hankook Tire-branded tubes. After the event ends, three outstanding works will be selected to win a Hanwha Eagles home uniform for the 2025 season (1 person) and old home uniform gym bags (2 people).
Additionally, programs that everyone from family-oriented spectators to baseball fans can enjoy have been prepared, including a photo zone with cheerleaders, an autograph session with former Hanwha Eagles outfielder Kim Moon-ho, and cheering tools utilizing Hankook Tire and Hanwha Eagles branding elements.
Meanwhile, Hankook Tire continues to strengthen the premium status of the 'Hankook' brand by communicating with potential customers of various age groups through differentiated content, such as the main sponsorship of Doosan Bears and the Strike Zone pop-up, while providing extensive benefits to customers considering tire replacement and establishing a solid brand presence in the domestic replacement tire market.
In the future, Hankook plans to provide consumers with unique enjoyment in their daily lives by integrating the differentiated heritage of the 'Hankook' brand into sports content, continuously enhancing brand awareness and intimacy.
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