Hyundai Motor announced on the 18th that it achieved four awards at the world’s most prestigious international advertising festival, 'Cannes Lions 2025.'

Celebrating its 72nd year, Cannes Lions is an international advertising festival. Each year, more than 25,000 works from over 90 countries are submitted. Hyundai Motor participated in this festival with a short film titled 'Night Fishing,' produced in collaboration with INNOCEAN, which won the Grand Prix in the entertainment institutional sector as selected by the judges. 'Night Fishing' is a short film that portrays events and twists occurring against the backdrop of an electric vehicle charging station and was created using the unique technique of the perspective of an automobile camera.

At the Cannes Lions 2025 international advertising festival, the short film Night Fishing wins the grand prize in the entertainment institutional sector, with INNOCEAN Chief Creative Officer Kim Jeong-A, Executive Director Ji Seong-Won of Hyundai Motor Company's Brand Marketing Division, and CEO Lee Yong-Woo of INNOCEAN posing for a commemorative photo. /Courtesy of Hyundai Motor Company

This award is the first for a domestic completed car brand. A Hyundai Motor official noted, "This is an achievement recognized for artistic excellence and innovation at the center of the global advertising and marketing industry." The director Moon Byeong-gon expressed, "I am very happy and honored to receive the Grand Prix, the highest honor at the most prestigious Cannes International Advertising Festival, and I thank everyone, including Hyundai Motor and INNOCEAN, for their efforts in supporting and joining this unfamiliar yet new challenge of 'Night Fishing.'"

Hyundai Motor's corporate social responsibility (CSR) promotional campaign 'NAMUGA' received the gold lion in two categories of the digital craft institutional sector and a silver lion in one category. 'NAMUGA' is a concept whereby trees submit articles to the press on the importance of forest conservation from a first-person perspective. The judges evaluated the innovative use of artificial intelligence (AI) as a tool.

Jiseong Won, head of Hyundai Motor's brand marketing division, stated, "This is evidence that the innovative brand recognition formation through creative attempts consistently pursued by Hyundai Motor is eliciting meaningful responses globally." He added, "We will continue to make distinctive attempts to communicate with customers in new ways amidst the evolving market and media landscape."