CJ Logistics announced on the 18th that it has hosted a 'K-Brand Southeast Asia and Japan TikTok Shop Expansion Roadmap Seminar' in collaboration with the global video platform TikTok.
The seminar took place the day before at the CJ Talent Center in Jung-gu, Seoul, and was attended by over 170 officials from domestic brands and sellers hoping to enter overseas markets.
CJ Logistics unveiled the 'K-Seller CBE One-Stop Package' in partnership with TikTok's in-app shopping platform TikTok Shop, the short-form advertising marketing company WitU, and the financial solutions company Payoneer.
The CBE (Cross Border E-Commerce) one-stop package is an integrated service that combines all necessary processes for overseas e-commerce expansion, from platform entry to content planning, marketing, payment, and logistics.
As the growth of the domestic e-commerce market slows down, this was created to act as a catalyst to structurally lower the export barriers faced by sellers and establish a foundation for global expansion.
CJ Logistics introduced logistics management strategies and customized logistics services to support sellers' entry into overseas markets. CJ Logistics provides services that cover the entire process required for exports, including domestic fulfillment, air and sea forwarding, and overseas local fulfillment.
CJ Logistics emphasized to seminar attendees that it can respond quickly to logistics demands across Southeast Asia through over 60 hubs operating in 6 countries, including Singapore, Malaysia, and Thailand, allowing local consumers to receive products within a day or two.
It also highlighted that through its own logistics system, it integrates and manages order information from several countries and inventory information from logistics centers, providing sellers with real-time logistics operation status.
TikTok Shop, a partner company, serves as a means to directly connect overseas consumers and sellers, noting that the number of brands entering the platform increased by 60% year-on-year to 1.1 million last year. WitU introduced content strategies for operating TikTok Shop in Southeast Asia, while Payoneer explained global account opening methods.
Jeong Young-ho, head of the IFS Division at CJ Logistics, said, "We will play a key logistics partner role to enable Korean brands to enter and grow in the Southeast Asian market stably," and added, "Based on a dense global logistics network, we will actively support Korean sellers' entry into overseas e-commerce and realize co-growth."