Hanjin Corp. announced on the 16th that President Cho Hyun-min and Chief Executive Officer Noh Sam-seok, along with other executives, inspected local European subsidiaries and major logistics hubs at the end of May.
This visit was made to diversify logistics services based in Europe and review specific business plans for this purpose. The recent active entry of Korean (K) brands into Europe and the increase in direct purchases from Europe also reflected the growing inquiries for related logistics services. Hanjin's management has been strengthening overseas operations by visiting Southeast Asia in February and North America in April.
The business inspection focused on enhancing logistics services and infrastructure to drive the European expansion of K brands. As Europe emerges as a new market for K-beauty, it was reported that they met with consulting firms to discuss essential requirements for efficiently responding to local orders. A representative from Hanjin noted, "Based on this, we accelerated the development of tailored logistics solutions for K-beauty brands and the establishment of local fulfillment."
During this visit, Hanjin's management also pushed for the expansion of air and forwarding logistics-based services, which are Hanjin's strengths. They reviewed diversification plans utilizing logistics hubs such as air-linked ground transportation (RFS) in response to the growing demand for direct purchases in Europe. To this end, they visited key locations in the United Kingdom, Germany, and Austria to inspect operations and conditions.
A representative from Hanjin stated, "The demand for logistics from domestic corporations targeting the European market continues to increase," and added, "We plan to transplant the strengths of Hanjin's integrated logistics, such as fulfillment operational know-how accumulated in North America, to European hubs to provide optimized integrated logistics services for exporters of K brands."