INNOCEAN announced on the 16th that it plans to participate directly in various events at the '2025 Cannes Lions,' the world's largest international advertising festival.
First, INNOCEAN will host a solo seminar at Cannes Lions in collaboration with Hyundai Motor. The seminar, titled 'Cut down on the ads and start the real story,' will present new directions for brand content strategy. It aims to highlight the key elements that brands need to focus on to gain genuine attention.
Featured speakers include INNOCEAN Chief Creative Officer (CCO) Kim Jeong-ah and Hyundai Motor Chief Marketing Officer (CMO) Ji Seong-won.
During the seminar, plans will be shared on ▲utilizing platforms that transcend traditional advertising boundaries ▲transitioning storytelling methods ▲and leveraging content as entertainment.
Additionally, a discussion will be held on the marketing industry's efforts and methods to address AI data bias.
INNOCEAN's U.S. subsidiary will also engage in a discussion on AI inclusivity in collaboration with POC Stock, an international stock image provider. The discussion will feature INNOCEAN U.S. Chief Creative Officer (CCO) Jason Spurling and Creative Director (CD) David Mesfin as key panelists.
Moreover, the U.S. subsidiary, Canvas Worldwide, will hold individual sessions targeting major partner corporations. These sessions will introduce the latest trends and strategies in sports marketing and influencer marketing within the U.S. market, along with the development of AI-based insights and future directions.
INNOCEAN CEO Lee Yong-woo noted, "At this year's Cannes Lions, the largest global advertising festival, INNOCEAN plans to solidify its international presence as a key participating corporation by hosting seminars and discussions."