Hankook & Company (Chairman Cho Hyun-bum) is expanding the 'Hankook' branding to its entire range of subsidiaries, including tires and batteries, and is strengthening group-wide brand integration marketing.
Hankook & Company and Hankook Tire & Technology announced on the 9th that they conducted the 'Hankook Tire Strike Zone (STRIKE ZONE)' pop-up event for professional baseball fans at Daegu Samsung Lions Park over three days starting from the 6th.
This event is the second event following the first one held at Busan Sajik Stadium last month. The third event will be held at Daejeon Hanwha Life Ballpark over three days starting from the 20th.
Hankook & Company will operate content that allows attendees to experience key battery strengths such as △the longest quality guarantee in the country and △the charging performance of vehicles equipped with Idle Stop & Go (ISG) systems. Additionally, games and exhibitions to test tire performance will be included to provide a brand experience that encompasses the advantages of both product lines.
Since April of last year, Hankook & Company has already been applying the group's integrated brand 'Hankook' to its battery product line, which has gained global recognition. The group explained that it is expanding brand touchpoints in various ways starting this year and is strengthening the integrated marketing centered on Hankook.
Hankook & Company is actively utilizing sports marketing to promote global premium branding under the leadership of Chairman Cho Hyun-bum. The company added that this event was also planned to enhance brand recognition while allowing customers to experience the value of the 'Hankook' brand in their daily lives.
A representative from Hankook & Company said, "This year, we are focusing on expanding customer experience marketing centered around the 'Hankook' brand," and added, "We will continue marketing that effectively communicates brand value by linking product strengths to customer experiences."
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