Lexus Korea announced on the 9th that it will hold a private music lecture titled "Amazing Insight: Lexus X Seochon Pungnyu" on June 23 at the Lexus cultural complex Connect to as part of its premium lifestyle program "Lexus Amazing Members."
This program is newly planned for the summer theme event, inspired by the enthusiastic response from customers to the classical music lecture presented during the spring season "Road & Memory by LEXUS." It combines emotion and art into premium cultural content, providing Lexus customers with a more profound lifestyle experience.
The event will feature Dr. Yoo Jeong-woo, a thoracic surgeon and classical music critic who is actively involved in broadcasting and column writing, as the speaker. The lecture topic is "Tango, Classical of Passion," where the unique intersection of tango and classical genres will be deeply introduced for about 90 minutes.
The lecture will be paid, and applications will be accepted through the Lexus customer-exclusive app "Lexus Lounge." Attendees will be provided with premium drinks and desserts offered at Connect to along with the lecture.
Kang Dae-hwan, Vice President of Lexus Korea, noted, "This 'Amazing Insight' is a place to share cultural sensibility and artistic taste with our customers, and it will be conducted even more meaningfully in Connect to, a space that embodies the brand philosophy," adding, "We plan to present diverse content that adds premium value to customers' everyday lives through 'Lexus Amazing Members' in the future."
Meanwhile, 'Lexus Amazing Members' is a lifestyle program that provides emotions and premium value in various fields such as travel and camping, fashion and art, and sports for Lexus customers. It continues to expand emotional touchpoints with customers through cultural experience-based content like "Road & Memory by LEXUS," which reflects seasonal themes, and private docent exhibition tours.
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