Swedish premium electric vehicle brand Polestar participated in the '2025 Sweden Day' event hosted by the Swedish Embassy in Korea at the Grand Hyatt Hotel in Seoul on the 4th, strengthening its identity as a Swedish brand and conveying the message of sustainability inherent in electric vehicle brands.
'Sweden Day' is an official event held annually by the Swedish Embassy in Korea to commemorate Sweden's National Day (Sveriges nationaldag) on June 6. It provides a platform for diplomats from various countries and corporations representing Sweden to engage in active exchanges in the fields of diplomacy, economy, and culture. This year, a total of 1,500 attendees participated, making it a grand occasion. Under the theme 'Blossoming Together,' it highlighted the values of sustainable growth and cooperation.
Since entering Korea in 2021, Polestar has participated in this event for four consecutive years as a member of 'Team Sweden.' This year, Polestar operated a recycling booth to minimize environmental impact while distributing eco-friendly tote bags to visitors, effectively conveying its message of sustainability.
On the day of the event, approximately 800 people visited the Polestar booth, experiencing the brand firsthand, while over 400 participated in the AI drawing machine event, drawing significant attention.
Polestar Korea CEO Ham Jong-sung noted, 'Polestar is a brand that pursues sustainable technology and design based on Swedish philosophy and identity,' adding, 'Since entering the Korean market in 2022, we have participated in Sweden Day every year, communicating our values as a Swedish brand aiming for a sustainable future and shared prosperity.'
Based on Sweden's innovative technology and environmental sensitivity, Polestar is leading the sustainable transition in the global electric vehicle industry. Through concrete practices such as transparent data disclosure for carbon neutrality, expansion of recycling and low-carbon material use, and strengthening ethical supply chain management, it aims for more than just electric vehicles, actively sharing that vision at this event.
[OSEN]