Hankook Tire & Technology (CEO An Jong-seon and Lee Sang-hoon, hereinafter Hankook Tire) will hold the ‘Hankook Tire Strike Zone (STRIKE ZONE)’ pop-up event from June 6 to 8 at Daegu Samsung Lions Park. This is the same event that was held last month at Busan Sajik Sports Complex.
During the event, Hankook Tire will operate three interactive programs using tires and batteries. Customers participating in the mission will have the chance to win generous prizes such as portable fans, tire discount vouchers, and five free vehicle inspection vouchers for the ‘Tire Strike,’ which involves rolling tires to knock down bowling pins, and ‘Tire Ring Toss,’ which involves throwing tire tubes onto a pole.
Visitors can also experience the ‘Battery Time Attack’ program, aimed at promoting the excellent quality competitiveness of the top-tier brand ‘Korea’ batteries. When the battery-shaped timer starts, participants must press the stop button when it reaches 2 seconds, designed to highlight the top-tier quality competitiveness of the ‘Korea’ brand, which offers the longest 2-year warranty in the country.
In addition, Hankook Tire will operate the ‘Tire Boy’ promotion, which allows visitors to receive specialized vehicle management services directly from T‘Station, a total vehicle service specialty store. Inspired by the Beer Boy concept, which sells beer at the baseball stadium, the service will provide safety management services such as tire checks and air pressure refills for fans’ vehicles, and participants will receive discount coupons usable at the official online tire shopping mall ‘tstation.com.’
An SNS event will also be conducted for on-site visitors. After following the official Instagram accounts of Hankook Tire and T’Station, customers can upload posts related to the pop-up event on their personal SNS channels with the provided hashtag to receive team merchandise or Hankook Tire brand tubes. After the event, three outstanding entries will be selected to win a 2025 season Samsung Lions home uniform (1 winner) and two old home uniform bags (2 winners).
Following the Daegu Samsung Lions pop-up event, Hankook Tire will also hold a Strike Zone pop-up event at Daejeon Hanwha Life Ballpark on June 20, aiming to strengthen communication with professional baseball fans through diverse brand content.
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