The icon of adventure and freedom, Jeep®, is launching the 'Ride Your Dream' campaign throughout the month of June to realize the lifestyle it has envisioned.
This campaign, designed for all those who have longed for the military vehicle 'Wrangler', which was originally designed as a scout vehicle for the U.S. military during World War II and is synonymous with 'jeep', is particularly supported by 'Ray-Ban', another symbol of adventure and romance.
The eyewear brand 'Ray-Ban', which was born to popularize lenses developed in 1937 at the request of the U.S. Army Air Corps to protect pilots' eyes, has established itself as an icon of freedom, masculinity, romance, and style within numerous popular cultural contents.
Through the combination of 'Wrangler' and 'Ray-Ban', which share a military-based history, Jeep is offering all customers who purchase a Wrangler in June, which is a month of honoring soldiers, a pair of Ray-Ban sunglasses, proposing the completion of romance through 'wearing Ray-Bans while driving a jeep'.
Additionally, customers will be supported to choose from benefits such as a 2-year warranty extension, which aids in economical and safe vehicle operation, or the complimentary installation of an auto power side step to assist the whole family's convenient Wrangler life.
Bang Shil, the representative of Stellantis Korea, noted, 'Jeep has been maintaining the essential values of the brand of freedom and adventure for a long time and has positioned itself as a partner that realizes customers' aspirations, and I hope that the romance of those who have long dreamed of Wrangler like the 'Gwan-sik' in drama will come true through this campaign.'
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