Honda Korea (CEO Lee Ji-hong) announced on the 4th that it held the 'Driving Lounge Talk Show' on May 31 at the Honda Mobility Cafe 'The Go' for visiting customers and car test drive customers.
The Honda Mobility Cafe 'The Go' is a brand experience space that combines a cafe and a test drive center, actively operating various cultural programs. It has established itself as a representative community space in the region and a venue for differentiated customer experiences through programs such as children's traffic safety education, the hybrid vehicle fuel economy competition 'Best Hybrid Challenge', MotoGP screening events, guest lectures with notable figures, coffee brewing classes, and customer participation talk shows.
In particular, since the opening of the Honda Mobility Cafe 'The Go' in April 2024, about 3,000 test drive customers have visited within a year, and the number of visitors surpassed 50,000 by May, establishing itself as a key base for the Honda brand in Korea.
This Driving Lounge Talk Show was held as part of 'The Go's cultural program, with a panel including a journalist from a well-known automotive media outlet in Korea and a Honda curator. Approximately 50 customers who were pre-registered participated. The event conveyed various information tailored to customers, from the latest trends in the changing automotive industry to know-how on selecting vehicles according to lifestyle, and it received a strong response from participating customers during the Q&A session.
Lee Ji-hong, CEO of Honda Korea, said, 'In the future, we will provide opportunities for customers to experience Honda's brand value through differentiated cultural events at the Mobility Cafe The Go.'
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