BMW Group Korea (CEO Han Sang-yoon) will hold the 'BMW Group Korea 30th Anniversary Festival' at the BMW Driving Center in Yeongjongdo, Incheon, from June 6 to 8 to celebrate its 30th anniversary. Tickets for entry and experience programs will be available for purchase through the BMW Vantage app starting May 28 at 4 p.m.
This festival is themed 'Define Driving Pleasure Again' to commemorate the journey that BMW Group Korea has taken with Korea over the past 30 years and to share its vision for the next 30 years.
The BMW Group Korea 30th Anniversary Festival tickets are available in two types: general and VIP entrance tickets. All tickets and use vouchers can only be reserved in advance and purchased through the BMW Vantage app, with each ticket sold in a quantity of one per person.
General tickets can be reserved for free and participants will receive a program booklet upon entry. The VIP ticket includes various benefits such as access to a dedicated excellence lounge, catering services, and a limited edition teddy bear commemorating BMW Group Korea's 30th anniversary, with a price of 100,000 won.
During the festival, 'taxi experience program' vouchers will also be available for sale, allowing participants to experience the excellent driving performance and versatility of BMW Group models. The program consists of various vehicles and courses, and participants can purchase vouchers in advance for their desired dates and times. The BMW M taxi is priced at 15,000 won, while other programs are 10,000 won.
Additionally, customers who participated in the event at the BMW Group Korea booth during the 'Seoul Mobility Show 2025' and received a wristband can present it at the registration booth to exchange it for a food coupon worth 5,000 won.
At the BMW Group Korea 30th Anniversary Festival, attendees can see representative models from BMW, MINI, and BMW Motorrad all in one place, as well as enjoy exhibitions highlighting the unique characteristics and atmosphere of each model, including a 'Heritage Wall' that details BMW Group Korea's journey over the past 30 years. Notably, the completely renewed BMW New 1 Series and New 2 Series will be unveiled for the first time in Korea.
Alongside this, various models will be displayed, including heritage models showcasing the brand's legacy, key vehicles currently on sale, THE 8 x Jeff Koons Edition created in collaboration with Jeff Koons, the hydrogen fuel cell pilot model 'iX5 Hydrogen,' and the concept model 'BMW Concept Skytop,' limited to just 50 units worldwide, allowing attendees to take in the journey connecting BMW Group's past, present, and future.
A variety of engaging experiences will also be prepared for all visitors. A drift performance involving BMW, MINI, and BMW Motorrad will take place three times daily, and top domestic singers and DJs will perform on the evenings of the 7th and 8th to enhance the festive atmosphere.
In addition, there will be various experience spaces, including a driving track for children, photo zones, golf darts, racing simulators, face painting, and 'Adventure Zone,' as well as 'BMW Vantage Stamp Tour Zone' where visitors can receive gifts by collecting stamps after successfully completing missions, alongside an M Garage displaying BMW M models, a lifestyle shop, a food zone with an Oktoberfest concept, and jazz performances, all providing abundant enjoyment for all ages.
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