Hyundai Mobis will operate a pop-up store where consumers can directly experience a variety of popular vehicle products, including car wash supplies, safety items, and digital keys. This initiative aims to allow consumers to easily experience vehicle products that were mainly sold online.
From the 30th to June 8, Hyundai Mobis will exhibit over 60 types of popular vehicle products categorized by vehicle type at the Hyundai Premium Outlet SPACE1 in Namyangju, Gyeonggi Province under the theme 'Mobi Road.' Mobi Road adopts a concept of a complex rest area that combines relaxation and shopping during long-distance car trips, meaning that Hyundai Mobis will be a reliable partner for drivers and passengers.
This pop-up store will allow visitors to directly try out car wash products, safety items, and digital keys sold by Hyundai Mobis. It has also set up a large experiential space as a marketing strategy to enhance its appeal through demonstrations. Visitors can receive discounts of up to 30% on-site.
Hyundai Mobis's representative products include the 'Oror' set, known for its excellent cleaning power and luxurious fragrance, which has become popular among car wash enthusiasts, as well as fire extinguishers that are in high demand as vehicle safety items. Additionally, various dashboard cameras, filters, and air fresheners will also be showcased.
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