INNOCEAN (CEO Lee Yong-woo) announced on the 26th that it won the Grand award at the prestigious international advertising competition 'CLIO Awards 2025' with the campaign co-planned and produced with Hyundai Motor.

The campaign that won the Grand award at this year's CLIO Awards is a short film featuring actor Son Suk-ku and the Hyundai Ioniq 5. It unfolds a mysterious incident set against the backdrop of an electric vehicle charging station, and through an innovative filming technique that utilizes the vehicle's perspective, it creatively showcases the innovation and technology of the Hyundai brand, receiving high praise.

The CLIO Awards, alongside Cannes Lions and the New York Festival, is considered one of the top three advertising festivals globally and is one of the most prestigious international advertising awards that honors creativity and innovation in the advertising industry. Each year, over 18,000 to 19,000 works are submitted from more than 65 countries, with less than 10% making it to the shortlist. The competition is fierce, with gold medals awarded to less than 1% of the entries.

The Grand award is the highest honor given only to works representing each institutional sector among gold medal winners, and this year, a total of only 39 campaigns received this award. was selected for the Grand award in the 'Branded Entertainment & Content' category, significantly recognized for its creativity and completeness in eliciting a deep emotional consolidation with consumers, going beyond mere advertising.

Particularly, , which drew attention as a 'snack movie' that can be watched for just 1,000 won, induced public immersion without preconceived notions about advertising, and has been evaluated as having naturally raised brand favorability.

Previously, INNOCEAN achieved an impressive record of awards with , including the Grand Prix at Spikes Asia, five major awards including Gold at AdFest, and a Bronze at One Show, proving its creative capabilities representing Asia on the international stage.

At this year's CLIO Awards, in addition to the Grand award, and its own social contribution campaign each won an additional Bronze award, while the campaign from the German subsidiary won a Gold award, and the public interest campaign won three Silver awards.

Lee Yong-woo, CEO of INNOCEAN, said, 'It is a great honor to win the Grand award at the CLIO Awards, which boasts a high reputation as the 'Oscar' of the advertising industry,' adding, 'INNOCEAN will continue to elevate the status of Asian creativity and lead in the global advertising marketing market.'

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