BMW Korea (CEO Han Sang-yun) is holding an online vote for "Create My BMW Edition" on the BMW Shop online until June 8 to launch a special BMW online edition that reflects customer opinions, in celebration of its 30th anniversary.
"Create My BMW Edition" is designed to commemorate the 30th anniversary of BMW Korea, strengthen communication with customers, and provide a special experience where the BMW edition is created based on customer opinions. BMW Korea plans to produce the three most popular model combinations selected through the vote and release them as an online limited edition at the end of the year.
Customers wishing to participate can complete online membership registration through the official BMW Korea website, visit the BMW Shop online during the period, and select one of five models, including M2, M340i sedan, M5, X3 20 xDrive, and X5 xDrive40i, then choose items composed of exterior, interior, wheels, and parts according to their preferences to cast their votes.
Up to 240 combinations can be generated depending on the model and components, allowing participants to explore the various specifications provided by BMW during the selection process, and to interestingly configure combinations that are difficult to find in regular models.
To commemorate the 30th anniversary, BMW Korea plans to draw 30 customers who voted and present them with three BMW M miniatures. Additionally, special benefits will be provided for customers who participate in the vote and purchase the final selected BMW edition.
[OSEN]