Another reason to look forward to the new NEXO has emerged. The audio by Bang & Olufsen sound system adopted in the NEXO.
HARMAN International Korea announced on the 16th that it will showcase the audio by Bang & Olufsen sound system in the all-new NEXO, the first hydrogen fuel cell vehicle (FCEV) of the Hyundai Motor brand.
The audio by Bang & Olufsen in the NEXO is the first automotive project with Hyundai Motor aimed at popularizing the Bang & Olufsen brand experience.
The audio by Bang & Olufsen sound system, rooted in a century of outstanding acoustics and timeless design tradition, is an intuitive premium audio that conveys Bang & Olufsen's sound philosophy of pure, authentic, and immersive sound to more consumers.
The audio by Bang & Olufsen brand enhances the musical enjoyment in the 'all-new NEXO.' The ultimate listening experience of audio by Bang & Olufsen was achieved through the refined skills of Bang & Olufsen luxury car audio system engineers and the tuning of a tonemeister.
The sound philosophy of audio by Bang & Olufsen emphasizes 'refined and smooth sound experiences.' It aims to provide a broader, relaxed, and enveloping sound experience while accurately capturing reference sound, ultimately delivering the best premium sound for everyday music enjoyment.
The audio by Bang & Olufsen sound system, applied for the first time in the NEXO through collaboration between sound development engineers from Hyundai Motor and HARMAN, is an intuitive premium audio that vividly delivers the tuned sound based on expertise in cutting-edge acoustics and consumer technology for the best digital experience.
Through 14 speakers in the vehicle, the sound tuned by top experts is presented through a UI/UX optimized for Gen-Z and millennials' digital experiences. It provides a refined and smooth sound experience that matches the solid and robust design showcased by the NEXO.
The modern, minimalist, and digitally-oriented sound system harmoniously integrated into the NEXO's interior adds a sense of sophisticated elegance to the vehicle, designed to allow passengers to feel warmth and comfort like home. A 3-way speaker configuration at the front delivers dynamic and harmoniously rich sound, while the spacious sound stage provides a stable sense of space.
The unique Unity Center speaker positioned on the dashboard not only creates a stable acoustic combination with the left and right speakers but also enhances spatial awareness. The surround speakers located at the rear D-pillar do not merely transmit sound within the vehicle but identify and reconstruct each sound source to create an immersive sound stage. The ECS (External Coupled Subwoofer) subwoofer in the trunk maximizes deep and solid bass performance while minimizing the size and weight of the speakers.
Additionally, innovative acoustic technologies such as the intuitive user interface Beosonic™, QuantumLogic Surround technology, Sound Focus technology, Hi-Res Audio certification, Unity Center speaker, and ECS (External Coupled Subwoofer) deliver a top-tier intuitive premium listening experience.
Drivers and passengers can experience the intuitive user experience of Beosonic™ technology, available in the audio by Bang & Olufsen sound system, as they would in Bang & Olufsen home audio.
The intuitive graphic sound control user interface Beosonic™ allows for sound adjustments with just a touch. Users can choose from one of four unique sound spaces: 'Bright,' 'Energetic,' 'Relaxed,' and 'Warm,' or opt for a combination of several elements in a setting designed to help them easily find a specific atmosphere or preferred sound character. The 'pinch and zoom' function allows users to control the surround level by adjusting the size of the small circle in Beosonic.
QuantumLogic Surround is HARMAN's proprietary technology that provides surround sound as if one is in a concert hall by distinguishing each instrument's position individually. Unlike conventional stereo technology that only differentiates sounds coming from the left and right, it analyzes and reinterprets the diverse sounds of music at the smallest unit and then composes them into surround sound.
Through Sound Focus, users can switch between their desired listening modes: Reference mode, Surround mode, and Cinema mode. Reference and Surround modes provide an equal sound experience for all passengers in the vehicle. Cinema mode positions the vocal sound in the center of the dashboard, creating a broad sound stage and impressive deep bass within the vehicle interior, offering an experience akin to being at the cinema.
The Hi-Res Audio certification is a process that tests and validates to meet strict standards for sound recording, playback, and signal processing, ensuring an exceptional level of audio performance.
The Unity Center speaker with a horn structure is a patented speaker by HARMAN that provides a wide sound dispersion angle and enhances sound expression with transparent highs and smooth midrange using ALumaprene® Cone.
HARMAN's innovative patented technology, ECS (External Coupled Subwoofer), uses an acoustic coupler that connects the air port inside the vehicle to the outside, reducing the enclosure space required for the subwoofer or woofer's resonation, effectively lowering the size and weight of the speakers while maintaining the same performance as before.
Meanwhile, HARMAN will participate as an official partner at the 'Forest Run 2025' final run event held at Yeouido Cultural Park on May 17, offering participants the opportunity to experience the audio by Bang & Olufsen brand at an experiential booth and various entertainment options through the audio by Bang & Olufsen, which has been adopted for the first time in the NEXO.
Additionally, from May 17 to June 8, every weekend on Saturdays and Sundays for four weeks, the 'NEXEQUITY Studio' hosted by NEXTEEN will take place at four locations nationwide (1st week: Pyeongtaek, 2nd week: Wonju, 3rd week: Jeonju Central, 4th week: Ulsan Central), allowing visitors to experience the special features and lifestyle of the NEXO through pre-reservations (Naver reservations).
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