Lexus Korea will hold a private docent program for the exhibition "Katherine Bernhardt: Some of All My Work" at the Hangaram Art Museum of the Seoul Arts Center on June 3, targeting the premium lifestyle program "Lexus Amazing Members (LEXUS AMAZING MEMBERS)".
Ahead of the world’s first retrospective of American contemporary artist Katherine Bernhardt, scheduled to open on June 6, it was arranged as a private viewing event exclusively for Lexus customers. The exhibition will run until September 28 and features approximately 140 original works and sculptures, including a six-meter large painting, making it the largest solo exhibition of the artist.
Katherine Bernhardt is an artist who has gained attention for her unique body of work that combines vibrant colors with icons of popular culture and consumerism. She is known for expanding the field of contemporary art through familiar characters such as the Cookie Monster from Sesame Street and the Pink Panther, earning praise as "the perfect intersection of popular culture and contemporary art."
The private docent program will be operated in a total of two sessions, each with 40 participants, targeting customers who have purchased vehicles through Lexus official dealers. Applications for participation can be made from May 14 through the dedicated Lexus customer app "Lexus Lounge", and it is a paid program. Participants will receive various benefits, including expert docent explanations, a meeting with artist Katherine Bernhardt, an official exhibition catalog, coffee drinks from Lexus’ cultural space "Connect To (CONNECT TO)", and parking services.
Kang Dae-hwan, vice president of Lexus Korea, noted, "I am pleased to once again provide a profound artistic experience to Lexus customers following the previous exhibition "The Immortal Painter Van Gogh." Lexus will continue to showcase differentiated lifestyle programs that allow customers to experience the brand's philosophy and emotions through "Amazing Members."
"Lexus Amazing Members" is a customer-exclusive program designed for Lexus buyers to experience unique sensibilities and premium values across various fields including art, fashion, travel, sports, and driving.
[OSEN]