Hyundai Motor announced on the 6th that it has partnered once again with the band 'Jannabi' to release the collaborative music track 'Beautiful Dream.'

This collaboration is the second music track being introduced following the release of 'Pony' in 2023, planned to present a new attempt connecting emotions across generations in celebration of Family Month, continuing the journey that Hyundai Motor and Jannabi have built together. Hyundai Motor and Jannabi presented the new song 'Beautiful Dream' under the concept of 'children's songs for adults,' themed around the keyword of childhood, which is also a keyword in the music of the band Jannabi.

'Beautiful Dream' was released on May 5, Children's Day, on domestic and international music streaming platforms such as Melon and Spotify, and the visualizer video released along with the track visually captured the pure emotions of the song and childhood. In particular, various objects symbolizing the youth marketing of Hyundai Motor and the collaboration with Jannabi were indirectly placed throughout the video, providing viewers the fun of discovering hidden meanings.

Additionally, Hyundai Motor selected 'Beautiful Dream' as the theme song for the spin-off video of , produced in collaboration with SAMG Entertainment, further adding significance.

In the video, Hyundai Motor racer Hachuping and Kkangchongping recall their childhood and work together to create a new car, harmoniously blending with the positive melody of 'Beautiful Dream' to create scenes that can be enjoyed across generations.

A representative from Hyundai Motor noted, "This second collaboration with Jannabi is a process of practicing intergenerational consolidation and sustainable communication based on the keyword 'childhood,' following the first collaboration that conveyed the brand's heritage and memories through 'Pony.' We aim to expand Hyundai Motor's unique youth marketing territory through this process."

Jannabi's Choi Jeong-hoon said, "I hope that the 'Beautiful Dream' we introduced this time is liked not just by children, but also by peers and adults. If listening to our song can evoke warm memories for a moment, that would be perfect."

Meanwhile, Hyundai Motor received much acclaim for the release of 'Pony,' which reflects the retro musical color of the band Jannabi as part of its 2023 heritage project, stirring nostalgia with its lyrics and melody.

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