As May arrives, the domestic finished car industry has launched various event conditions. Hyundai Motor Company is running a special promotion called 'H-Super Save' to ease the burden of vehicle purchases, while Kia is hosting the Kia Family Thanks Festa, which includes new car purchase benefits.
According to the industry on the 2nd, Hyundai Motor Company plans to sell electric vehicles, including the Ioniq 5, Ioniq 6, and Kona Electric, as well as five general car models, including Sonata, Grandeur, Tucson, Santa Fe, and Kona, at prices reduced by up to 6 million won, including basic and promotional discounts, along with this month’s delivery discount.
If this discount benefit is provided, the price of the Ioniq 6, specifically the 2WD standard model, will drop to the low 30 million won range (including subsidies). The Ioniq 5's 2WD long-range model will also decrease to the mid-30 million won range. The Kona Electric can be purchased for the late 20 million won range.
Additionally, Hyundai Motor Company will hold a prize giveaway event aimed at customers purchasing vehicles. Customers who purchase a vehicle through the promotion will receive travel vouchers and other prizes.
Kia has decided to offer discount benefits through the Kia Family Thanks Festa. The K5 can be purchased at a discounted price of 2 million won depending on the production time, the K8 at 3 million won, and the Bonggo LPG at 1.5 million won. If the family month promotional campaign is considered, the purchase price will be further reduced.
An EV Festa will also be held. The target models are the Niro EV and EV6. Kia plans to offer customers purchasing the Niro EV an additional discount of up to 5.5 million won, including 3.5 million won from the EV Festa and monthly production discounts. The EV6 long-range light model can receive a discount of up to 4 million won.
If purchasing the EV3 long-range model, Kia will provide a discount of up to 1.1 million won, including 500,000 won per month of production. The EV4 long-range air model will be discounted by up to 600,000 won.
Renault Korea plans to support an expense of 300,000 won for customers purchasing the Grand Koleos this month. An additional benefit of 400,000 won will be provided to those who own vehicles older than five years. Furthermore, customers purchasing the Arkana will receive interest-free installment benefits, along with an additional 500,000 won benefit for those utilizing this installment product.
A test drive event will also be held at nationwide showrooms. From May 1 to 6, all test drivers will receive coffee coupons, and customers accompanied by children will have a chance to win miniatures in a raffle. Additionally, 300 consumers who complete test drives after pre-registering by the end of May will be entered into a drawing for designated gifts. After completing the delivery following the test drive, products like electric bicycles will also be provided.