On the 26th, colorful cars began to gather early in the morning at the Namchuncheon Industrial Complex, established near the Namchuncheon Interchange on the Seoul-Yangyang Expressway. As we entered the event venue, 'Lupes Training Center,' a large courtyard resembling a festival had been created between the long buildings lined on both sides.

Various exhibition vehicles trying to flaunt their 'beauty' lined up, capturing attention first. In one corner of the entrance, food trucks selling a variety of foods were lining up to greet visitors.

When I heard from the event organizer that "this year's Festa takes place in Chuncheon, Gangwon Province," I was concerned that people might not come due to the distance. However, from the moment I entered the gate, I realized that such concerns were unfounded. For those who cherished their cars, distance was no problem at all. There was no distinction between Gyeongsang and Jeolla Provinces. Car enthusiasts known as 'car wash maniacs' were flocking to the festival venue, driving for three to four hours from across the country.

The total number of participants, as counted by the organizers, was over 1,000.

'2025 K-Detailing Shine Festa' (hereinafter Shine Festa) is the largest detailing festival in South Korea, held by the country's leading automotive accessories specialized company, Bulls One Co., Ltd., in collaboration with the Korea Detailing Car Care Association (KDCCA). It is a gathering for car wash enthusiasts to experience detailing seminars and various detailing programs firsthand.

The event featured notable detailing brands, including Bulls One's premium detailing brand 'Lunatic Polish,' Auto Grooming, Auto Bright Direct, Lupes, and Mafra, participating as sponsors.

Now in its second year, the Shine Festa was established to further advance the car washing culture in South Korea and to establish advanced detailing culture. However, the scale of the event grew so rapidly that it was hard to believe it was only the second time.

The programs were diverse and innovative.

Experiences with car wash products, scratch removal with polishers, high-pressure water shooting, washer fluid container challenge, classic car exhibition, speed quizzes, color brain tests, and breath-holding challenges were among the various programs operated for attendees. Additionally, special lectures were conducted by current detailers sharing expert know-how on polishing and instant dent repairs.

On this day, top domestic car wash YouTubers such as 'Su-do Polishing Headquarters', 'Shine Freak,' and 'Car Wash Soldier' also participated in the Shine Festa, drawing enthusiastic responses from participants. YouTubers attending the event competed in detailing skills through 'K-Detailing Masters' and spent enjoyable time with attendees by sharing their unique detailing know-how during fan meetings.

Visitors to the event expressed, "There was a lack of space for people who had car washing as a hobby to meet face to face and share information, but I was pleased to be able to interact with various experts such as car wash maniacs and YouTubers at Shine Festa. I hope such events continue to take place regularly so that more people who enjoy detailing can increase. "

Byun Byung-ik, executive director of Bulls One, noted, "This Shine Festa was prepared on an unprecedented scale, so more people than expected attended, making it a venue where the growth of detailing culture could be felt firsthand." He added, "We plan for 'Shine Festa,' which is establishing itself as South Korea's representative detailing festival, to continue with diverse content for detailing enthusiasts, thereby carrying on its reputation and heritage."

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