Honda Korea (CEO Lee Ji-hong) will hold an exhibition to commemorate the official launch of the new model ST125 (DAX) of the Honda Iconic Series, which was introduced in March, at Hyundai Department Store The Hyundai Seoul on the 3rd floor from April 25 to May 8.
The ST125 (DAX) exhibition event is conducted under the concept of "We like DAX & relax," featuring two spaces: one representing a city picnic scene and another enjoying moto camping on a motorcycle. Department store visitors can directly experience the Honda motorcycle brand and the ST125 (DAX) in a relaxed manner.
The "DAX Garden" located in the 3rd floor Contemporary Zone features booth designs reminiscent of a picnic with the ST125 (DAX) in an urban park, with all spaces serving as photo zones. Visitors can see all the available ST125 (DAX) models, including the blue color symbolizing the ST125 (DAX), as well as pearl black and pearl gray vehicles that blend retro design with modernity. Additionally, limited edition T-shirts themed after the ST125 (DAX) will be available for purchase on-site.
The exhibition zone for Honda Iconic Series models, "Iconic Moto Village," is located next to the escalator in the center of the 3rd floor and is themed around moto camping. Visitors can experience the lineup of Honda's Iconic Series, including the Monkey 125, CT125, and C125.
Various participation events will also be conducted for customers visiting the exhibition event space. All visiting customers will receive a specially crafted decal sticker as a welcome gift, and those participating in the Instagram photo verification event will receive an ST125 (DAX) reflector keyring. Customers selected for the best photos will receive a 50,000 won gift certificate to Hyundai Department Store.
CEO Lee Ji-hong of Honda Korea noted, "I hope you will experience a delightful lifestyle enjoying Honda motorcycles on this warm spring day through the ST125 (DAX) and Honda Iconic Series exhibition event."
The ST125 (DAX), which began full-scale sales in April, features an automatic centrifugal clutch, making it a leisure motorcycle that even beginners can ride comfortably. It is characterized by its unique and stylish design resembling a dachshund, and it comes with a double seat for comfortable tandem riding with a passenger. Equipped with a 124cc air-cooled single-cylinder engine that meets EURO 5+, it has a maximum output of 9.4 ps at 7,000 rpm and a maximum torque of 1.1 kg·m at 5,000 rpm. The price of the ST125 (DAX) is 4,780,000 won (including VAT), and it is available in three colors: pearl black, pearl gray, and blue.
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