BMW Korea (CEO Han Sang-yoon) is introducing a new electric vehicle test drive membership program called "BMW BEV MEMBERSHIP" to celebrate its 30th anniversary.
The BMW BEV MEMBERSHIP is a large-scale project involving a total of 230 BMW electric vehicles, including the i5, i4, iX1, and iX2, designed to provide a differentiated and premium experience where customers can experience BMW's core value of "the joy of driving" even with electric vehicles.
This program targets customers who purchase new BMW vehicles after May 1. Customers wishing to participate in the program can register and apply through the "BMW Vantage" mobile app. The test drive duration is a total of 7 days, and BMW Korea will fully cover the vehicle charging expenses and insurance fees incurred during the test drive period. (However, the deductible in case of an accident is the individual's responsibility)
The test drive vehicles will be provided through 14 BMW showrooms and service centers nationwide, allowing customers to receive and return the test drive vehicle at their desired location upon reservation. The BMW BEV MEMBERSHIP test drive program is operated in collaboration with the vehicle-sharing platform SOCAR.
To commemorate the launch of the BMW BEV MEMBERSHIP, BMW Korea is holding a special event allowing existing customers who have registered new vehicles in the BMW Vantage app to experience the BMW BEV MEMBERSHIP program. A total of 1,000 winners will be selected, and they can test drive at their preferred time in May and June. Event entries will be accepted in the BMW Vantage app from 4 p.m. today until midnight on the 27th.
CEO Han Sang-yoon of BMW Korea noted, "The BMW BEV MEMBERSHIP is a program that redefines the brand's core value of 'the joy of driving' and reflects BMW's commitment to advancing further into a new era," adding, "Through the differentiated BMW BEV MEMBERSHIP that provides a premium electric vehicle experience, customer experiences with electric vehicles will be further maximized."
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