Daedong announced on the 21st that it participated in the '2025 Konya (KONYA) Agricultural Fair' held in central Turkey's Anatolia region from April 8 to 12.
The Konya Agricultural Fair is one of Turkey's three major agricultural fairs, attracting an average of over 200,000 visitors, serving as a strategic platform for various agricultural industry companies and dealers, including global agricultural machinery manufacturers.
Daedong participated in this fair for the first time last year, officially announcing the launch of the KIOTI brand and commencing local operations.
At this exhibition, a space of 300㎡ (about 90 pyeong) was established at the entrance of the exhibition hall to showcase all 10 models of tractors, including the mid-large HX and RX series and the small-medium DK and CK series sold locally.
Starting with this exhibition, Daedong plans to participate in major local agricultural fairs in Turkey in the second half of the year and promote the KIOTI roadshow.
In addition, the company aims to secure a total of 20 dealers, including a mega dealer that sells more than 1,000 units annually, to target the central Anatolia region, which has the largest agricultural machinery market size. The sales target is 20 billion won.
Kang Deok-woong, head of Daedong's overseas business division, said, "This year, we will focus on strengthening the dealer network to lay the groundwork for achieving a 5% market share within three years," adding that "to achieve this, we will collaborate with local dealers to secure brand-loyal customers through optimized model lineups and customer-tailored marketing."