On the 15th, Volvo Cars Korea (CEO Lee Yoon-mo) will unveil the premium pure electric SUV, "Volvo EX30 Moss Yellow Edition," at the complex cultural space "FEZH" in Hannam-dong, Yongsan-gu, Seoul, during the "Volvo Ladies Salon."
EX30 is designed as the next-generation pure electric SUV that opens a new era for Volvo Cars, incorporating innovative elements in design and interior, safety technology, and convenience features to ensure a flagship-level user experience. Since its global debut last year, it has become the number one selling electric vehicle among European premium brands and has also achieved the number one electric vehicle sales record among European brands in Korea in March, showcasing its overwhelming presence.
The "EX30 Moss Yellow Edition," available exclusively in Korea, features an indoor and outdoor design inspired by Scandinavian nature as its main characteristic. Based on the top-tier Ultra trim, the exterior showcases a "Moss Yellow" color inspired by Arctic moss growing on rocks in Swedish forests, along with a "Pine" theme inspired by pine forests, offering a warm yet sophisticated feel.
The EX30 Moss Yellow Edition includes a fixed panoramic sunroof, front seat power seats with driver memory function, park pilot assist and 360-degree camera, Harman Kardon premium sound system, and advanced air purification system, all of which are seen in the existing Ultra trim, while also providing 15 years of free wireless updates (OTA) and a 5-year free 5G digital service package as standard.
The sale price of the EX30 Moss Yellow Edition remains the same as the existing Ultra trim at 51.83 million won, and a limited welcome package to enhance the allure of the edition will also be provided. (The price is after eco-friendly detergent benefits, exclusive of subsidies.) Sales will start on the 17th at 10 a.m. through the Volvo digital shop, limited to 30 units on a first-come, first-served basis, with deliveries scheduled to occur in the order of contracts immediately upon purchase.
Lee Yoon-mo, CEO of Volvo Cars Korea, noted, "The EX30 Moss Yellow Edition will be a good choice for customers who want to enjoy a unique appeal, as it is the first limited edition model released this year. Going forward, Volvo Cars Korea will do its best to present a variety of edition models that allow customers to experience the unique personality and innovation of Scandinavia."
"Volvo Ladies Salon" is a representative event of Volvo Cars Korea aimed at women pursuing sustainable happiness, sharing the values of the "Swedish lifestyle." This event, featuring the EX30 Moss Yellow Edition, will include various programs such as an art talk with artistic director Kim Joo-won, profile photo sessions that highlight individuality, a magazine-making class for self-expression, and an immersive zone to experience the EX30 with all five senses.
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